At PEDIGREE® brand, we believe that every dog deserves a loving home and the best nutrition.
This truly comes to life through our commitment to supporting UK dog rescue centres and charities through PEDIGREE Feeding Brighter Futures.
The Feeding Brighter Futures scheme was set up in 2012 and supports over 100 rescue centres in the UK with:
We know that the provision of good nutrition is one of the biggest costs for animal charities so every year PEDIGREE brand provides nearly 1 million meals to lighten this burden on charities. Of course, it also means that the dogs who need it the most, receive quality nutrition to help them recover and find a loving new home.
In addition to the food and treats we provide, every year Pedigree® donates £100,000 to support worthy projects aimed at enriching the lives of dogs in rescue homes.
All the work we do with charities is in partnership and under the guidance of the Association of Dogs and Cats Homes (ADCH), of which we are proud and committed supporters.
BLUE CROSS branch in Suffolk was granted £20,000 from the PEDIGREE Feeding Brighter Futures fund which supported the build of a Puppy Unit.
The unit offers spacious, comfy kennels that are located next to their team room, separated by a large sliding door which means their staff and volunteers can open the room up and help socialise the puppies during breaks.
All puppies are able to interact and engage in a more normal environment, allowing their behaviours to develop on their journey to a new loving home.
BLEAKHOLT ANIMAL SANCTUARY was awarded the PEDIGREE special grant of £15,000 to build a dog assessment & evaluation unit. The benefits of this building is a secure facility where staff spend quality time with the dogs, assessing their behaviours and personalities with their new prospective owners.
LEICESTER ANIMAL AID secured £11,000 for a scheme which has provided a foster network for the physically disabled, vulnerable and housebound people to sustain the relationship between companion animals and humans in the community for as long as it is mutually beneficial.
The scheme is currently being delivered by volunteers with the support of a dedicated Co-ordinator in three districts close to our Charity; Blaby, Oadby and Wigston and Hinckley and Bosworth and works in conjunction with professional referral partners such as social services and the local authority. It has been independently evaluated by The School of Veterinary Medicine and Science at the University of Nottingham.
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Edinburgh Dog and Cat Home rescues, reunites and rehomes hundreds of stray, lost and found dogs across Edinburgh and the Lothians every year and the safety, wellbeing and comfort of the animal in care is of the upmost importance to their team.
Their kennel fronts were in need of restoration and by providing them with a grant they improved all their kennel doors with thick toughened glass and improved ventilation and sniff holes, directly impacted the wellbeing of the dogs, by improving ventilation this helped reduce stress and anxiety with free flowing air and the ability to engage with scent and human interaction.
As part of a major refurbishment at Worcester Animal Rescue They were awarded £20,000 to build four simulated environment rooms making the transition process on their journey to a ‘’’forever loving home.
They will provide a place that families can spend some time with their potential new family addition in a friendly environment outside of their kennel. When not in use as a ‘Meet and Greets’ they will be a quiet and calming place for dogs to relax in as an alternative to being in the kennels.
The shelter manager said ‘we believe it will be a great improvement on the welfare and enrichment for dogs and could only be an overwhelming positive addition to our site that will allow our dog’s access to these vital experiences on a much regular basis’.